ServiceNow: Behind Every Great Experience Is a Great Workflow
About the company
ServiceNow makes the world work better for everyone. Their cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make workflow. So, employees and customers can be more connected, more innovative, and more agile.
The challenge
In an era of soaring customer expectations, ServiceNow faced the daunting task of harnessing real-time data and maximizing their CXM investments to revolutionize customer experiences.
The solution
We became a holistic partner, integrating with their in-house Martech team and adapting to their technical and organizational preferences, helping them reach their full potential. As their goals grew, so did our partnership with them, collaborating in multiple cross-organization projects through design, QA, development, and operations.
The results
ServiceNow’s partnership with us paved the way for the implementation of various Adobe Experience Cloud platforms, such as Adobe’s Real-Time CDP, a transformative step that redefined ServiceNow’s customer data strategy, allowing them to deliver personalized, intuitive and engaging customer experiences.
6x improvement in conversion rate generated by DemoNow.
Project highlights
- GDPR implementation
- CCPA privacy framework implementation
Tech stack
- Solr
- Python
- Jupyter
- Adobe Experience Cloud
- Adobe Real-Time CDP
- Adobe Workfront
- Adobe Marketo
- Adobe Experience Manager
- Adobe Experience Platform
- Adobe Journey Optimizer
- Rainfocus
Project owner
They have met all expectations and keeping up with the continuous growth in the company. One thing I would love to see is the company introduce more of their capabilities to us. We are not taking advantage of everything they can offer.
