This article was written by Rubens Barrios, our Adobe Studio Leader at Conexio by Nearsure. Meet him at Adobe Summit!

The hidden problem in web content publishing

Publishing a web page should be a straightforward process. Yet, for many organizations, it remains a slow, resource-intensive cycle involving multiple teams, manual workflows, and constant back-and-forth iterations.

Content is often drafted in external documents, passed to design teams for layout, and then manually recreated in Adobe Experience Manager (AEM); sometimes requiring multiple iterations and approvals before it can go live.

This fragmentation leads to:

  • Delays in publishing content, sometimes stretching across days or even weeks ‍
  • Multiple teams involved, increasing operational complexity‍
  • Frequent manual errors, requiring extra validation and corrections

For businesses that are scaling, these inefficiencies become bottlenecks that slow down digital execution. Ever wondered if this workflow could actually be streamlined with minimal friction? Keep reading to find out the solution that our team came up with!

A new approach: Self-publishing with Figma and AEM

What if your design team could instantly transform designs on Figma into fully functional AEM pages, without relying on slow, manual implementation? What if content updates were to be synchronized between design and AEM creating automatic cross-platform consistency?

At Conexio by Nearsure, we've developed a Figma plugin for AEM that makes all this a reality. Our solution can help you to:

  • Design in Figma and publish in AEM with just one click!
  • Automate synchronization to prevent inconsistencies
  • Eliminate bottlenecks between design and development
  • Save time and costs, reducing reliance on multiple teams

Why our Figma plugin for AEM is relevant for your business

If your teams were to adopt our self-publishing plugin solution, they’d quickly benefit from:

  • Faster time to market, accelerating content production. ‍
  • Reduced operational costs, by minimizing manual tasks. ‍
  • Fewer errors, ensuring content accuracy from the start.

Automation & synchronization, key to efficiency

Traditional publishing workflows often fail to detect content updates made after publication, leading to inconsistencies between the designed version and the live AEM page. Our plugin solves this problem with built-in real-time synchronization, as it:

  • Automatically detects changes and updates content in AEM after publication, preventing outdated designs from being edited until the latest updates are pulled.
  • ‍Ensures all teams work with the most up-to-date version, preventing inconsistencies. ‍
  • Prevents accidental overwrites, reducing rework and saving valuable time. ‍
  • Maintains consistency between design and published content, eliminating migration errors altogether.

In case you’re wondering if our out-of-the-box solution can adapt to your specific needs, keep on reading!

How our Figma plugin for AEM adapt to your business

We understand that every company has its own workflow. Which is why we’ve designed our plugin to be customizable to meet your specific needs, instead of it being a one-size-fits-all solution.

Key questions to consider:

  • How many teams are currently involved in your content publishing process?
  • How much time and money are spent on page creation and updates?
  • What impact would eliminating manual tasks and reducing team dependencies have on your business?

If these questions make you think about potential optimizations, now is the time to explore the possibilities. Request a personalized demo and see how this plugin can transform your AEM content workflow.

Conclusion: The future of web content publishing has arrived

As brands struggle to increase their content output while maintaining consistency with a fragmented workflow, it’s clear that the traditional content publishing model is no longer sustainable. With our self-publishing solution for Adobe Experience Manager, you’ll cut costs, improve collaboration, and eliminate inefficiencies that slow down your content production.

Get in touch to schedule a live demo with our tech team and discover how our plugin can work wonders for your brand!